Brief

Al Ghurair Centre

Shopping Mall | Retail Promotion | Advertising | BTL

THE CHALLENGE

Al Ghurair Centre wanted to increase the footfall at its retail and dining outlets. But with several malls in the vicinity all vying for the same customer, we had to come up with an engaging campaign that will attract the audience.

THE IDEA

Keeping in mind the ‘Back to School’ season, a visually stunning campaign was created to encourage spending in order to participate and win. Attractive set of posters and digital videos were created to engage both children and parents alike.