Healthy Farm

Brief

Al Areesh
New Healthy Products Category

FMCG | Communication Strategy | Positioning | Brand Name | Logo | Packaging

THE CHALLENGE

Develop a positioning, logo and packaging for a new-to-market product in such a way that it stands out from other products and is looked upon favorably by consumers.

THE IDEA

Stay true to the product’s ingredients in terms of look & feel. Convey the ‘authenticity’ of the product through packaging.