Let’s clear the air

Brief

Hitachi
Air Purifier

Air Purifier | Award Winning | Creative

THE TASK

The task was to deliver core benefit of Hitachi Air Purifier in one of the most simplest and effective manner. ‘Lets clear the air’ is a common phrase used to end any debate/ dispute. We used that as campaign thought.

THE IDEA

We used 3 most common talked about debates/disputes in the campaign. The Chicken or The Egg, who came first? The longest debate going on between classical or rock music and one in the recent times is between iOS or Android phones. Creative rendition of the phrase ‘Let clear the air’ is smartly linked to the product benefit.