Redwood

Brief

Jumeirah Golf Estate

Real Estate | Golf Residences | Premium | New Launch

THE CHALLENGE

Jumeirah Golf Estates (JGE) is one of the world's most prestigious residential golf developments. It is located in the heart of New Dubai. As part of a phased development, JGE was now launching premium luxury villas and townhouses adjoining its signature ‘Fire’ golf course. The challenge was to launch a premium luxury property, when the real estate market was still recovering from the post-2008 recession

THE TASK

The task was to give this project a name, design the logo in line with JGE guidelines and develop collateral communication. The components had to cue an affiliation with the ‘Fire’ golf c

THE LAUNCH

BRANDING
The selected name, ‘Redwood’, has a colour cue with ‘Fire’. It connotes premium and high quality. Based on the name, the logo and identity for the brand were developed.

THE BROCHURE
The brochure was based on the theme ‘Live Above Par’ and used premium imagery. The high quality of print materials used and bespoke production values applied, amplified the luxury of this property.