Brief

Dubai Islamic Bank
Double your Salary. Double your Joy.

Banking | Home Finance | Advertising

THE TASK

Communicate the offer of the summer season – Open a Salary Transfer account and stand to win “Double” Your salary

THE CHALLENGE

In a country with over 100 Banks, the challenge was to rope in customers to transfer their Salary to a new Bank account.

THE INSIGHT

When someone gets paid salary at the end of the month, although it is mostly a result of their hard work, it bring happiness to the individual. An opportunity to win Double the Salary will only multiply this.

THE IDEA

Based on our insight, our campaign idea was “Double Your Salary. Double your Joy”
YOUR FAMILY IS OUR FAMILY