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Your family is our family
Brief
Your Family Is Our Family
Banking | Home Finance | Advertising
THE TASK
In 2015, coinciding with its 40th anniversary DIB wanted to launch an innovative set of banking packages exclusively for Emiratis.
THE CHALLENGE
Over forty years, DIB had evolved into a bank that had become the better way to bank for all – irrespective of nationality, religion or creed. Our challenge therefore was to convince Emiratis that, despite having grown into a global financial institution DIB was still Emirati at heart.
THE INSIGHT
Since its establishment in 1979, DIB has served three generations of Emiratis.
THE IDEA
Based on our insight, our campaign idea was based on a single, emotional thought.
YOUR FAMILY IS OUR FAMILY
THE CAMPAIGN
We launched DIB’s ‘Emirati Banking Packages’ primarily with this online video. It depicted how DIB understood the needs and touched the lives of every member in the family – and across generations. We also took the campaign across other media, such as press, web banners, outdoor and in branches.
Services Provided:
- Art Direction
- Content English/Arabic
- Digital Film
- Marketing
- Photography
- Production
- Strategy
Video
THE RESULTS
The response was unprecedented. The video had an impressive reach of over 4 million and garnered more than 2.9 million views. The engagement was substantial with a total above 35,500, including over 31,800 likes, 450 comments and more than 5,400 shares. There was no doubt that the Emiratis we were speaking to accepted that. And that’s the best reward we could ask for.
