Herbal henna

Brief

Dabur Vatika

FMCG/ Personal Care / Packaging

THE CHALLENGE

Henna is a popular plant-based dye for making temporary tattoos on the skin and for colouring the hair. Vatika is a trusted name in the GCC but there were many low-cost variants available on the supermarket shelves. Our challenge was to make the brand stand out through attractive packaging.

THE IDEA

Popular henna tattoo patterns were used on the packaging that would immediately grab the attention of our target audience. The local variants and ingredients were given enhanced prominence both visually and in the text. Benefits were highlighted and modern fonts were used to give the pack a world-class makeover.