The art of healing

Brief

Burjeel Hospital
Brand Campaign

7-star hospital | State-of-the-art facilities | Luxurious ambience | Homegrown brand | Corporate campaign

THE CHALLENGE

Private medical care, especially which catered to UAE nationals and high-net-worth individuals had become increasingly competitive. Burjeel Hospital had to reinforce its unique offering, of superior clinical excellence and luxurious care, to maintain and protect its distinct position.

THE IDEA

Accentuate, validate and substantiate Burjeel Hospital’s raison d’être – the art of healing.

THE CAMPAIGN

Our campaign positioned Burjeel as providing the perfect balance of state-of-the-art clinical excellence and warm, personalised care in a luxurious environment. The multiple ad campaign, each highlighting a facet or speciality of the hospital, was rolled out across media focussing on Abu Dhabi, Dubai and a few select markets in the region.