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#onebegins
Brief
Mohammed Bin Rashid Al Maktoum City – District One
300 Villas Delivered
Real Estate | New Imagery | Premium Brand | Proof of Delivery
THE CHALLENGE
One of the most iconic and premium real estate brand had ‘lost out’ to other developments within the master development. This challenge was compounded by the fact that their communication wasn’t up to the mark.
THE IDEA
We found a big story and proof-point when 300 villas were being handed over to home owners. We used this opportunity to set the tone and personality for the brand and thereby conveying its premiumness and exclusivity.
Services Provided:
- Art Direction
- Content English/Arabic
- Digital Film
- Marketing
- Media
- Photography
- Strategy
Video
THE RESULTS
This campaign created a lot of buzz and enquires and resulted in a significant surge in brand awareness leading to enquiries.
